OnMobile Global has announced that its acquisition of Livewire Mobile has closed. The new combined entity presents a single source solution for integrated Value Added Services that will cater to high value subscriber segments, including youth and upwardly mobile professionals.
Livewire Mobile’s portfolio of mobile music, RBT and gaming solutions and its client base, including Sprint, metroPCS, US Cellular and Cricket, will combine with OnMobile’s American customer base, including AT&T, T-Mobile and Rogers to establish a footprint at six of the top ten mobile operators in North America.
David Fondots, VP, Head of North and Latin America, who will head the combined entity operations said, “As operators invest in LTE migrations to address the exponential growth of mobile data consumption, it is critical to offer solutions that not only acquire, but retain high value subscribers. With embedded device solutions conveniently tied to operators’ billing services, OnMobile will now be able to provide consumers with personalised value added service bundles and pricing that cannot be matched by OTT players and other siloed services.”
“Global mobile operators have struggled to monetise mobile data beyond core data plans, partly due to aggressive competition from OTT players over the last several years,” observed Harry Wang, a lead mobile analyst from international market research firm Parks Associates. Wang further said, “The mobile VAS market represents an attractive opportunity for operators, but they must find an efficient means to aggregate, package, distribute, and manage these content and services in order to create a differentiated user experience. Managed service partners, such as OnMobile, could provide this expertise more efficiently.”