California-based Jivox, a self-service online video advertising platform, has commenced its Indian operations, Jivox Software India Pvt Ltd, through a sales and development office in Bangalore. The company is now all set to launch its online video advertising service for the Indian market.
Headed by Naren Nachiappan, Managing Director, India, Jivox’s Bangalore centre would house the core sales and marketing team as well as the development team. Founded by Diaz Nesamoney, Jivox aims to bring the power of online video advertising to the Indian market.
Nachiappan said, “Jivox has introduced a service that gives advertisers access to online video advertising by making it easy to create, target and deliver online video ads. The Jivox platform combines a video ad creation tool, proprietary targeting technology, sophisticated reporting capabilities and a growing network of publishers to offer advertisers a complete, do-it-yourself service for online video advertising.”
“Jivox was founded on the premise that businesses are ready to move beyond ineffective and expensive forms of advertising by adding online video ads to their marketing mix, but they need help tapping into this new medium. The Jivox platform allows advertisers to get their products and services in front of the right customers in a way that is rich and compelling and drives new business,” said Nesamoney, Founder and CEO, Jivox.
Nesamoney further said, “We believe Jivox can empower businesses to take advantage of the burgeoning advertising opportunities in India within online video.”
The Jivox service provides tools that enable advertisers to create and place ads on their own, including an interactive and easy-to-use ad creation tool that allows advertisers to leverage templates provided by the service or use their own creative content to develop compelling video ad content.