In an effort to boost online holiday bookings in India, the Indian travel industry has joined hands to host the ‘Great Indian Travel Festival’ that started from April 18 and will continue till April 26, 2015.
Aptly timed at the beginning of the holiday season, the online festival will see participation from leading players from the travel Industry like Cleartrip, MakeMyTrip, Goibibo, Yatra and Via and Airlines such as Jet Airways, Indigo, British Airways and SpiceJet, Holiday players like Cox & Kings and Thomas Cook and innovative start ups like Oyo Rooms and Doorstepforex.
Hosted and marketed by IPG Mediabrands and powered by Google India, the travel festival offers users great deals and discounts on travel and stay packages to over 50 holiday destinations both within and outside India.
Offering users the best of all possible holiday deals, the festival will see great offers from Holiday players such as Cox and Kings and Thomas Cook, Hotels like Hyatt, ITC Hotels and The Leela Palaces, Hotels and Resorts and Bus platforms like RedBus. Users will be able to get upto 50 per cent off on luxury hotels across India, discounts on cruise packages, Rs 15,000 off on holiday packages anywhere in India and many great deals and discounts on air tickets.
Saujanya Shrivastava, CMO, makemytrip.com said, “The GITF.in will serve to heighten interest in the online travel category. Travellers planning their summer holidays will find great offers and deals across different categories on one platform. We are keen to track how this influences the traditional travel planning and purchase cycle.”
Subramanya Sharma, CMO, cleartrip.com said, “Cleartrip is excited to participate in the GITF and will offer useful and useable products to consumers and help them in their summer travel plans. We will also launch a new product exclusively in GITF.in in our endeavour to make travel simple, and we are confident that the GITF.in platform will inspire more Indians to travel and explore"
Speaking about the potential of GITF.in, IPG Mediabrands’ CEO, Shashi Sinha said, “We are delighted bring India’s first travel mega-sale extravaganza; our partners are excited about the potential of an initiative like GITF.in. And we are confident that Indian consumers will find great value and deals to enjoy their summer holidays. We expect to reach over 3 million users over the course of the nine days festival and make it a success.”
Karan Anand, Head Relationships, Cox & Kings, said, “We are excited to be part of this initiative in the midst of the peak summer season as this enables us to entice last minute holiday shoppers with our range of domestic and international holiday packages some of which are offered at steep discounts.’’
Online foreign exchange startup, DoorstepForex.com is using GITF as a launch platform. Speaking about the GITF, Isha Siraj Kedia, Founder, DoorstepForex.com, said, “GITF is a great initiative for the travel segment and brings together some exciting offers for Indian travellers. With the holiday season upon us, GITF is the perfect platform to launch DoorstepForex.com. Our promise to users is that they’ll get the best forex rates, a great online experience and fantastic customer service.”
According to the IAMAI 2014 Digital Commerce report, online travel is 8.2 billion dollar and it is 61.4% of the total online commerce in India. The industry has been growing at around 20% year-on-year and an initiative of this kind can boost online holiday sector growth.