Top Story


Home >> Digital >> Article

Online news portals to face competition from Youtube's 'Newswire'

Font Size   16
Online news portals to face competition from Youtube's 'Newswire'

Google-owned Youtube has launched 'Newswire' in parternship with social news group, Storyful. It has been launched with an aim to provide a curated feed of the most newsworthy eyewitness videos of the day.

Prior to this move, YouTube and Storyful had come together for channels which include CitizenTube, YouTube Politics, YouTube Human Rights Channel.

The Youtube Newswire aims to outstand its predecessors in terms of credibilty and verfication. With the Newswire, Youtube says it hopes to provide journalists with an invaluable resource to discover news video around major events, and to highlight eyewitness video that offers new perspectives on important news stories. The Newswire will feature global and regional feeds that surface the most relevant videos in different parts of the world.

Google has also announced two other projects alongside to improve online news verification – The First Draft Coalition and The WITNESS Media Lab. The First Draft Coalition will consist of experts from Eyewitness Media Hub, Storyful, Bellingcat, First Look Media's, Meedan, Emergent, SAM Desk, and Verification Junkie. It will develop and program a new site for verification and ethics training, tools, research and case studies around the biggest news stories of the moment and focused on documenting human rights issues with citizen video.

The WITNESS Media Lab on the other hand,in collaboration with innovators in the technology, advocacy and journalism fields - will produce a series of in-depth projects that focus on human rights struggles as seen from the perspective of those who live, witness, and experience them. The first project from the WITNESS Media Lab will explore the impact of bystander video in bringing about justice in police brutality cases in the United States.

This deveopment will also boost the emerging trend of Citizen Journalism where people could capture the incident happening right in front of them and in turn would contribute in making people aware about it. An eyewitness video would eventually serve to add vital context and information to events and, over the time, could help in revolutionising the modern day journalism.

Where Newswire will be of much help to the journalists and people in general, it might prove to be a bottleneck for the contemporary news channels and websites. Rather than waiting for the news channels and websites to show the footage after sourcing from Newswire, they themselves would be able to stream it directly through youtube. Hence, whether this development proves to be a boon or a bane for the news portals that depends on how far would Youtube be able to deliver what it has promised through Newswire.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO