‘PR-e-Sense’, an online magazine catering to the communication and corporate domain, is all set release its Golden Jubilee issue. In commemoration of its 50th edition, the magazine is planning to focus on ‘unsung heroes’ and carry a special interview of Dr APJ Abdul Kalam. They also plan to have an offline function to honour some of the unsung heroes in the presence of eminent personalities.
According to K Srinivasan, Editor-in-Chief, ‘PR-e-Sense’, four years ago (on February 1, 2006 to be exact) a group of young professionals were discussing about the PR activities. “Suddenly, a spark came to our mind – why not start an ‘ezine’? Within 15 minutes, we decided on the name – ‘PR-e-Sense’. Though, we did not know the format, content, etc. at that time, we decided to launch the February 2006 issue within 10 days by the first week of March 2006.”
Srinivasan claimed that ‘PR-e-Sense’ was the only such magazine in the communication space. He added that the ezine had global reach and a lot of well-known global professionals were on its editorial board, who either guest edited or contributed regularly to the ezine.
All the ezines are integrated with a podcast called ‘PodUniversal’. So far, ‘PR-e-Sense’ has covered one unique theme every month, such as media relations, drafting of press releases, internal communication, corporate blogging, corporate podcast, usage of Wikis in corporate, PR 2.0, corporate governance, the Right to Information Act, marketing communication, time management, and corporate arrogance, among several others. None of the topics had been repeated so far, Srinivasan maintained.
‘PR-e-Sense’ was the media partner for the fifth World PR Conference held in London recently. The Conference was organised by the Chartered Institute of Public Relations, London, an apex body for public relations professionals in Europe. The ezine also partnered another international PR conference held in Detroit in October 2008, wich was organised by the Public Relations Society of America.
“Though we passionately spend time in researching the theme and producing the ezine, due to lack of marketing efforts, we are not able to market the ezine with advertisers. In the past two months, a leading PSU company has found the ezine to be a good advertising tool for global audience and has offered advertisements in three issues. Hope this will be a good beginning,” he said.
Based on the feedback from the readers, the ezine had gone through complete makeover in terms of content, layout, design, and colour in the past few years, Srinivasan said, adding the ezine had more than 1 lakh subscribers globally.