Top Story


Home >> Digital >> Article

Online answers to rural communication queries made easy

Font Size   16
Online answers to rural communication queries made easy

The Chennai based ad agency Anugrah Madison Advertising specializing in rural communications has taken an online route to provide answers to rural communication queries through its website

The agency has included in its website an insight into the agency's history and accomplishments, besides facts and figures on rural communication that can be of interest to anyone who has interest in rural communications. The website provides an opportunity for browsers to post any queries regarding rural communication. The team of experts in the agency answers the queries.

Speaking to exchange4media, Sam Balsara, CMD of Madison and the Director of Anugrah Madison said, "It provides a platform for online discussion for issues related rural advertising and marketing. There has been vast amount of information on the communication related to urban areas but in rural areas it is miniscule. This is an attempt to fill in that gap and I'm sure marketing professionals from the consumer and agricultural products segments will find it very useful."

Anugrah Madison is one of the promoters of "rural network", an informal alliance of 4 leading agencies specialized in rural marketing and communication in India. These are Anugrah Madison-Chennai, MART-New Delhi, Rural Relations-Pune, Sampark-Mumbai.

The agency provides market study, channel strategy, campaign development and implementation, event creation and management, direct marketing activities and database creation and management services related to rural communication. Its client list includes ACC, Sriram Transport Finance, Godrej soaps, MRF Tyres and Marico Industries.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean