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Online answers to rural communication queries made easy

30-October-2002
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Online answers to rural communication queries made easy

The Chennai based ad agency Anugrah Madison Advertising specializing in rural communications has taken an online route to provide answers to rural communication queries through its website www.anugrahmadison.com

The agency has included in its website an insight into the agency's history and accomplishments, besides facts and figures on rural communication that can be of interest to anyone who has interest in rural communications. The website provides an opportunity for browsers to post any queries regarding rural communication. The team of experts in the agency answers the queries.

Speaking to exchange4media, Sam Balsara, CMD of Madison and the Director of Anugrah Madison said, "It provides a platform for online discussion for issues related rural advertising and marketing. There has been vast amount of information on the communication related to urban areas but in rural areas it is miniscule. This is an attempt to fill in that gap and I'm sure marketing professionals from the consumer and agricultural products segments will find it very useful."

Anugrah Madison is one of the promoters of "rural network", an informal alliance of 4 leading agencies specialized in rural marketing and communication in India. These are Anugrah Madison-Chennai, MART-New Delhi, Rural Relations-Pune, Sampark-Mumbai.

The agency provides market study, channel strategy, campaign development and implementation, event creation and management, direct marketing activities and database creation and management services related to rural communication. Its client list includes ACC, Sriram Transport Finance, Godrej soaps, MRF Tyres and Marico Industries.

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