Top Story

e4m_logo.png

Home >> Digital >> Article

Online answers to rural communication queries made easy

30-October-2002
Font Size   16
Online answers to rural communication queries made easy

The Chennai based ad agency Anugrah Madison Advertising specializing in rural communications has taken an online route to provide answers to rural communication queries through its website www.anugrahmadison.com

The agency has included in its website an insight into the agency's history and accomplishments, besides facts and figures on rural communication that can be of interest to anyone who has interest in rural communications. The website provides an opportunity for browsers to post any queries regarding rural communication. The team of experts in the agency answers the queries.

Speaking to exchange4media, Sam Balsara, CMD of Madison and the Director of Anugrah Madison said, "It provides a platform for online discussion for issues related rural advertising and marketing. There has been vast amount of information on the communication related to urban areas but in rural areas it is miniscule. This is an attempt to fill in that gap and I'm sure marketing professionals from the consumer and agricultural products segments will find it very useful."

Anugrah Madison is one of the promoters of "rural network", an informal alliance of 4 leading agencies specialized in rural marketing and communication in India. These are Anugrah Madison-Chennai, MART-New Delhi, Rural Relations-Pune, Sampark-Mumbai.

The agency provides market study, channel strategy, campaign development and implementation, event creation and management, direct marketing activities and database creation and management services related to rural communication. Its client list includes ACC, Sriram Transport Finance, Godrej soaps, MRF Tyres and Marico Industries.

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India