Online advertising firm Komli has received $7 million venture financing from Nexus India Capital, along with co-investors Draper Fisher Jurvetson and Helion Ventures. The fund will allow Komli to augment its staff and invest in several new technology initiatives planned for 2008.
Nexus India Capital, Draper Fisher Jurvetson and Helion Ventures have been previously involved with online companies like eBay India, Hotmail, Skype, Overture, MakeMyTrip, and Junglee.
Komli has two Indian ad networks – Komli Performance Network and Komli Premium Network. Bseides these, there is PubMatic, which helps publishers optimise the value of their online advertising. In addition, the company recently launched two first-of-its-kind services for Indian advertisers – Search RePlay, a solution that combines search and display advertising to allow advertisers to more effectively target customers; and behavioural targeting, which has proven to increase customer traffic and lead volume for Komli users.
“Komli is an innovative, technology-driven company with an exceptional strategic vision for the future of online advertising in India,” said Suvir Sujan, MD, Nexus.
Amar Goel, CEO, Komli, said, “Nexus’ philosophy and success with cutting-edge Internet companies in the US and in India make them an ideal partner for us. One of the first things that we are doing with this round of financing is aggressively hiring India’s best and brightest individuals to build exciting new technologies for advertisers and publishers in India.”
Komli provides technology-driven solutions for advertisers and publishers to improve their online marketing results in India. Some of its clients include Naukri, Makemytrip, Cleartrip, TribalDDB, O&M, Lycos, Looksmart, Times Group (Timesjobs, Simplymarry and Magicbricks), among others.