Oneindia.in networks’ regional portals such as ThatsTamil.com, ThatsKannada.com, ThatsTelugu.com and ThatsMalayalam.com are completing seven years of operations in this month. Since their launch in 2000, the regional portals have come a long way in serving a diaspora of online audience.
“We entered the Indian Internet space with Mahesh.com in 1993, which fast became one of the most popular Internet portals for NRIs,” said BG Mahesh, CEO, Greynium Information Pvt. Ltd.
The language portals by Oneindia.in were the first to provide localised content in all four south India languages of Tamil, Telugu, Kannada and Malayalam. The portals were aimed at catering to regional audience with news, entertainment insights, sports updates, regional film industry actions, picture galleries and lifestyle tips — all in their own language.
Speaking on the occasion, Mahesh said, “As 2007 has been declared the ‘Broadband Year’ in India, we are excited to see the growth of Indian language readers in India. What’s more exciting is the fact that more resident Indians are reading our content.”
Internet in India is estimated to reach 200 million users by 2010, which projects an enormous demand for quality content in local language. “Having served the Indian online community for the last seven years, we understand the pulse of the reader like no other portal. This is why our team of technical and linguistic experts constantly strives to innovate and deliver relevant products to the fastest growing Internet Industry in the world. Our aim is to empower every Indian to exploit the possibilities of Internet and connect to the world,” said Sriram Hebbar, COO, Greynium Information Pvt. Ltd.
Oneindia.in offers on-the-minute updates with over 1,000 news articles going live everyday and compelling content in entertainment, sports, holiday getaways, shopping, classifieds, community services, online directories, astrology and email, among others. Oneindia.in, which is a part of Greynium Information Technologies Pvt. Ltd, is an integrated Internet portal that delivers content, community and commerce to Indian consumers, businesses and the global Indian community.