Top Story

e4m_logo.png

Home >> Digital >> Article

OMD India wins digital duties of McDonald’s & WGC

11-November-2011
Font Size   16
OMD India wins digital duties of McDonald’s & WGC

OMD India has added two new businesses to its digital offering. The agency had recently bagged the duties of World Gold Council and has now added McDonald’s North and East digital business too.

OMD has already begun work on McDonald’s and executed the recent campaign done for McDonald’s brand McFlurry, where the fast food major had employed augmented reality to give McDonald’s customers the McFlurry experience.

The campaign was a mix of real and animated images that put real people eating at McDonald’s in the animated world of its dessert McFlurry. It allowed McDonald’s customers to share the experience online with their friends as well.

While officials were not available for comments, both World Gold Council and McDonald’s add to OMD’s digital pie.
 

Tags OMD

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video