OMD India has added two new businesses to its digital offering. The agency had recently bagged the duties of World Gold Council and has now added McDonald’s North and East digital business too.
OMD has already begun work on McDonald’s and executed the recent campaign done for McDonald’s brand McFlurry, where the fast food major had employed augmented reality to give McDonald’s customers the McFlurry experience.
The campaign was a mix of real and animated images that put real people eating at McDonald’s in the animated world of its dessert McFlurry. It allowed McDonald’s customers to share the experience online with their friends as well.
While officials were not available for comments, both World Gold Council and McDonald’s add to OMD’s digital pie.