Top Story

e4m_logo.png

Home >> Digital >> Article

Ola, Uber take to Twitter bashing, follow likes of Zomato & Snapdeal

01-July-2015
Font Size   16
Ola, Uber take to Twitter bashing, follow likes of Zomato & Snapdeal

Ola paid out $200 million to buy smaller rival TaxiForSure in March, and now it has begun to integrate the service into its own app. Last week, Ola has integrated the technology based cab hailing service for more fleet of radio taxis. As per the press statement issued by Ola Cabs, this convenience of service will be available in Delhi and Mumbai and gradually be extended to other cities in next few weeks.

The news doesn't end here.

Since the launch of the integrated app, Ola took to the rising fetish over Twitter trolls, and went on to start a friendly exchange of tweets with TaxiForSure.

This was the conversation that started it all:

The ‘home fight’ could have ended there, if Uber didn't have interfered and get trolled itself.

Uber stated:

To this, Ola replied:

This meant the 7 times amount that Uber receives for their surcharges. Uber, though offers cabs at a minimum rate, even less expensive than autorickshaws, is most of the time accompanied with surge pricing. Ola meant to say that Uber's offering of Rs. 7/km is actually 7 times more than what should have been billed.

Once the two brands stopped the banter, Twitterati took over.

Twitterati have been on Uber bashing since then. Some stood by Uber, some by Ola. But this Twitter bashing sure did give netizens something to quibble about.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video