Top Story

e4m_logo.png

Home >> Digital >> Article

Ola plays prank again on April Fool’s Day, Oyo Rooms tags along

02-April-2016
Font Size   16
Share
Ola plays prank again on April Fool’s Day, Oyo Rooms tags along

On Friday morning, April 1st, Ola shared a video from their Twitter page saying- ‘Introducing #OlaRooms, our latest innovation that allows you to spend the night in our cabs’. Soon the hashtag started trending and there was a lot of speculations around whether this is one of their April fool jokes like last year. In 2015, they had introduced a service called #OlaAir on the same day and after creating enough curiosity and excitement with the audience, it was revealed to the audience that it was a prank.

On the other hand, even Oyo Rooms shared a blog note, announcing one of the biggest partnerships that Indian start-up space has ever witnessed between Oyo Rooms and Ola Cabs to take the hospitality to the next level.

Below is an excerpt of the blog post:

In order to keep the excitement level high, the brand kept on tweeting #OlaRooms is going LIVE on your Ola app at 5pm.

 

At 5pm, the brand tweeted saying- ‘Go Knock Yourself out with #OlaRooms

 

Ola even went on to tag other brands like Housing.com, Myntra, Flipkart, Swiggy and invited them to check their app.

Tweets poured in from everywhere which made #OlaRooms trend in the morning. Some of the audience started believing in the prank, while few others just played along.

Towards the end of the day, the brand revealed that it was prank.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking