On Friday morning, April 1st, Ola shared a video from their Twitter page saying- ‘Introducing #OlaRooms, our latest innovation that allows you to spend the night in our cabs’. Soon the hashtag started trending and there was a lot of speculations around whether this is one of their April fool jokes like last year. In 2015, they had introduced a service called #OlaAir on the same day and after creating enough curiosity and excitement with the audience, it was revealed to the audience that it was a prank.
On the other hand, even Oyo Rooms shared a blog note, announcing one of the biggest partnerships that Indian start-up space has ever witnessed between Oyo Rooms and Ola Cabs to take the hospitality to the next level.
Below is an excerpt of the blog post:
In order to keep the excitement level high, the brand kept on tweeting #OlaRooms is going LIVE on your Ola app at 5pm.
At 5pm, the brand tweeted saying- ‘Go Knock Yourself out with #OlaRooms
Ola even went on to tag other brands like Housing.com, Myntra, Flipkart, Swiggy and invited them to check their app.
Tweets poured in from everywhere which made #OlaRooms trend in the morning. Some of the audience started believing in the prank, while few others just played along.
Towards the end of the day, the brand revealed that it was prank.