Top Story

e4m_logo.png

Home >> Digital >> Article

Ola plays prank again on April Fool’s Day, Oyo Rooms tags along

02-April-2016
Font Size   16
Share
Ola plays prank again on April Fool’s Day, Oyo Rooms tags along

On Friday morning, April 1st, Ola shared a video from their Twitter page saying- ‘Introducing #OlaRooms, our latest innovation that allows you to spend the night in our cabs’. Soon the hashtag started trending and there was a lot of speculations around whether this is one of their April fool jokes like last year. In 2015, they had introduced a service called #OlaAir on the same day and after creating enough curiosity and excitement with the audience, it was revealed to the audience that it was a prank.

On the other hand, even Oyo Rooms shared a blog note, announcing one of the biggest partnerships that Indian start-up space has ever witnessed between Oyo Rooms and Ola Cabs to take the hospitality to the next level.

Below is an excerpt of the blog post:

In order to keep the excitement level high, the brand kept on tweeting #OlaRooms is going LIVE on your Ola app at 5pm.

 

At 5pm, the brand tweeted saying- ‘Go Knock Yourself out with #OlaRooms

 

Ola even went on to tag other brands like Housing.com, Myntra, Flipkart, Swiggy and invited them to check their app.

Tweets poured in from everywhere which made #OlaRooms trend in the morning. Some of the audience started believing in the prank, while few others just played along.

Towards the end of the day, the brand revealed that it was prank.

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

The rapid up-take of connected devices and broadband connectivity will be instrumental in media consumption shifting beyond traditional media formats such as broadcast and cable TV towards digital med...

It’s a multi-media campaign which is also going to support the weekly episodes and build up to the finale

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy