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OgilvyOne to handle digital accounts of UNICEF, DuPont

13-September-2010
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OgilvyOne to handle digital accounts of UNICEF, DuPont

OgilvyOne, the digital arm of Ogilvy and Mather, has added two new names to its roster of clients following multi-agency pitches – the United Nations Children’s Fund (UNICEF) and DuPont. Work on both the projects is currently taking shape.

UNICEF had called for a pitch for its ‘Right to education’ campaign two months ago. OgilvyOne beat several agencies vying for the business to handle the digital account. In the case of the DuPont account, too, the win came on the back of a multi-agency pitch called a month ago. The agency has been handed over the assignment of revamping DuPont’s official website for India.

Sanjeev Jasani, Vice-President, OgilvyOne Worldwide, New Delhi, informed exchange4media, “For UNICEF, the campaign is based on ‘Right to Education’, and as you know, UNICEF, along with governments of several countries, has been instrumental in bringing up this issue and we will be taking charge of it in India through the digital medium.”

He further said, “Even today, the common man still ignores or is unaware of the ‘Right to Education’ Act. We, too, often tend to ignore children and make them work. The campaign will spread awareness in this respect.”

OgilvyOne is in the process of developing the website, while the digital campaign is scheduled to break on September 15 and will carry on till the end of November. The agency has partnered with several names in television, radio and digital, but is yet to tie up with print players.

For DuPont, the Indian website will be re-designed with social media integration as the top of the agenda.

Jasani said, “DuPont India deals in close to 11 industries. It is huge business and their website is humungous. However, the website is an outdated one. The content has been re-looked at; we are still working on it and will gradually move to other ranges and sections under the brand name.”

Meanwhile, the Search Engine Optimisation (SEO) and Social Media Marketing (SMM) will be handled by Neo@Ogilvy, Ogilvy and Mather’s digital and direct media arm.

Recently, OgilvyOne has been instrumental in creating websites like www.indianschooloflickonomics.com for food chain brand KFC, having Facebook application interlinked with the microsite and www.myhumannetwork.com for Cisco, a hardware and software company.

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