Ogilvy & Mather has announced that it has agreed to acquire a majority stake in PennyWise Solutions, a Hyderabad-based digital technology and production company.
PennyWise will serve as the digital technology and production centre of excellence for Ogilvy & Mather in India. It will power best practice digital delivery for the agency’s India network as well as the O&M APAC network.
Commenting on the development, Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia said, “Creative is the soul of Ogilvy. And digital is today’s opportunity for creative expression. Digital is a critical growth pillar for Ogilvy India. As we build digital services, talent and thinking across the organisation, we also need partners with different skills. This is a strategic investment. It will combine the digital skills and services of both companies to deliver solutions for our clients across India and APAC.”
Kunal Jeswani, Chief Digital Officer, Ogilvy India added here, “This is not about scale. This is about excellence in every aspect of digital. Ogilvy represents excellence in digital strategy and ideation. PennyWise represents excellence in digital technology and production. They are exactly the kind of partner we were looking for.”
For the record, PennyWise Solutions was set up in 2003 by Anand Morzaria, who is the company’s CEO. The company offers a wide range of digital services, including custom application development, mobile application development, SEO, and online consumer response management systems, among others. The company’s client portfolio includes Vodafone India, Johnson & Johnson and WPP agencies including Ogilvy & Mather, Soho Square and so on.
Anand Morzaria remarked, “This partnership will help us combine our deep and proven expertise in developing digital and new media technology solutions with Ogilvy’s own offerings for clients across India and other APAC markets.”