Top Story

e4m_logo.png

Home >> Digital >> Article

Ogilvy & Mather to acquire majority stake in PennyWise Solutions

13-September-2013
Font Size   16
Share
Ogilvy & Mather to acquire majority stake in PennyWise Solutions

Ogilvy & Mather has announced that it has agreed to acquire a majority stake in PennyWise Solutions, a Hyderabad-based digital technology and production company.

PennyWise will serve as the digital technology and production centre of excellence for Ogilvy & Mather in India. It will power best practice digital delivery for the agency’s India network as well as the O&M APAC network.

Commenting on the development, Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia said, “Creative is the soul of Ogilvy. And digital is today’s opportunity for creative expression. Digital is a critical growth pillar for Ogilvy India. As we build digital services, talent and thinking across the organisation, we also need partners with different skills. This is a strategic investment. It will combine the digital skills and services of both companies to deliver solutions for our clients across India and APAC.”

Kunal Jeswani, Chief Digital Officer, Ogilvy India added here, “This is not about scale. This is about excellence in every aspect of digital. Ogilvy represents excellence in digital strategy and ideation. PennyWise represents excellence in digital technology and production. They are exactly the kind of partner we were looking for.”

For the record, PennyWise Solutions was set up in 2003 by Anand Morzaria, who is the company’s CEO. The company offers a wide range of digital services, including custom application development, mobile application development, SEO, and online consumer response management systems, among others. The company’s client portfolio includes Vodafone India, Johnson & Johnson and WPP agencies including Ogilvy & Mather, Soho Square and so on.

Anand Morzaria remarked, “This partnership will help us combine our deep and proven expertise in developing digital and new media technology solutions with Ogilvy’s own offerings for clients across India and other APAC markets.”

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO