Delhi-based marketing technology company Octane Marketing has recently announced the availability of its integrated mobile marketing services in India. Octane, which specialises in permission email marketing solutions for corporate firms, has now added another product.
The new marketing platform, named POWER of ONE, will empower marketing managers to seamlessly send multi-channel (email, SMS and social media messaging) campaigns from a single platform, thereby saving costs and time. Samarth Saxena, Co-founder and CTO, Octane Marketing, explained, “Nowadays marketers are launching multiple digital campaigns without getting the synergy of different platforms. With our multi-channel integrated campaign architecture in POWER of ONE, marketers will experience a noticeable positive change in their returns on investment.”
The company believes that the mobile market is cluttered with high rates of SMS spamming. Saxena said, “The objective of launching our own mobile marketing services is to serve marketers in sending their marketing messages through a trusted clean POWER of ONE platform, which is not used for spamming the users or the subscribers.”
The biggest benefit of Octane’s arrival in mobile marketing domain is their belief in 100 per cent opt-in marketing. Saxena explained, “We have seen brands in India gain value and build reputation through opt-in marketing or permission marketing with our email marketing solutions. Through the POWER of ONE, we bring the same approach towards SMS campaigns, and this will also contribute positively towards reducing spam and inbox clutter for the mobile users.”
Highlighting the benefits of such a service, Rajiv Prakash, CEO, Future Bazaar, said, “The role of marketing has changed from ‘getting the message out’ to ‘creating conversations’. Now, marketers can save time by sending out email, SMS and social media ready messaging on a single permission marketing platform in a simplified manner and focus on spreading the messaging through communities.”