Sulekha.com, one of the biggest online community portals, has launched its Yellow Page service on the WAP platform. With this move, users can get access to over 400,000 business listings through mobile phones anywhere in the world. This service is available to users having WAP enabled mobile instruments.
Users can avail this facility from mobile operators who provide GSM/GPRS service. This new feature will help save time for users who seek information, as a business’ address and phone numbers will be displayed on their mobiles in a few seconds. Users can avail of this facility in a moving car or in a packed bus or at their home.
Sharing his thoughts on this new initiative by Sulekha.com, Vineet Pabreja, Director-Interactive Services, said, “The mobile is an exciting space to be in. At present, India has about 100 million mobile subscribers and we happen to be the first company in India delivering Yellow Pages in the WAP format. With the launch of Yellow Pages on WAP, mobile users can now access information easily and faster.”
For the record, Sulekha Yellow Pages was launched six months back in Chennai, Bangalore and Hyderabad, and provides information on businesses in India, the US and Canada.
Elaborating on the strategy to promote this new service, Pabreja said, “We will promote the service to our Internet users and are also looking at tie-ups with mobile operators. We look forward to a combination of these promotional activities to help us succeed.”