Top Story


Home >> Digital >> Article

Now Sulekha Yellow Pages available on WAP enabled mobile phones

Font Size   16
Now Sulekha Yellow Pages available on WAP enabled mobile phones, one of the biggest online community portals, has launched its Yellow Page service on the WAP platform. With this move, users can get access to over 400,000 business listings through mobile phones anywhere in the world. This service is available to users having WAP enabled mobile instruments.

Users can avail this facility from mobile operators who provide GSM/GPRS service. This new feature will help save time for users who seek information, as a business’ address and phone numbers will be displayed on their mobiles in a few seconds. Users can avail of this facility in a moving car or in a packed bus or at their home.

Sharing his thoughts on this new initiative by, Vineet Pabreja, Director-Interactive Services, said, “The mobile is an exciting space to be in. At present, India has about 100 million mobile subscribers and we happen to be the first company in India delivering Yellow Pages in the WAP format. With the launch of Yellow Pages on WAP, mobile users can now access information easily and faster.”

For the record, Sulekha Yellow Pages was launched six months back in Chennai, Bangalore and Hyderabad, and provides information on businesses in India, the US and Canada.

Elaborating on the strategy to promote this new service, Pabreja said, “We will promote the service to our Internet users and are also looking at tie-ups with mobile operators. We look forward to a combination of these promotional activities to help us succeed.”


In this week's chillout, Gupta shares her weekend routine that not only helps her deal with the high stress of corporate life but also allows her to create some cherished memories. Read on…

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

Nikhil Kumar will report to Paritosh Srivastava, COO, Publicis India

On the back of resounding success of its maiden work for Motilal Oswal, Mullen Lintas has introduced a sequel in different settings; again, reinforcing the image of Motilal Oswal as ‘Experts in Equity...

Sony Ten 1 took over Star Sports 1 Hindi to lead the sports genre with three of its properties making it to the Top 5 Programs for BARC Week 46