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Now, Perfetti Van Melle calls for social media pitch

08-November-2010
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Now, Perfetti Van Melle calls for social media pitch

After much talked about social media pitches by Pizza Hut and S. Oliver, it is Perfetti Van Melle India’s turn to be in the spotlight. The company has once again called for a pitch, this time for a part of their social media strategy, and according to reliable sources, some of the well-known agencies are in fray for the business.

The consumer brand, whose pitch is in its final stages now, had called for presentations to zero in on the right agency to handle its Online Reputation Management (ORM). For the ORM project, the agency to be appointed will keep a watch on feedback and conversations about the brand that are doing the rounds on the web. After making thorough observations, the agency would need to carve out a strategy to turn negative opinions, if any, into positive ones.

Two months back, the brand had appointed Isobar, the digital marketing agency from the Aegis Media Group, to handle the re-launch of its corporate website – www.perfettivanmelle.in, giving it a more youthful, informative and interactive outlook. The website gives significant details on Perfetti Van Melle and its brands like Alpenliebe, Mentos, Chlormint, Happydent, Mentos, Big Babol, Center Fresh and others, besides corporate information.

 

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.