Top Story


Home >> Digital >> Article

Now, own a pet on mobile from Airtel

Font Size   16
Now, own a pet on mobile from Airtel

Technology certainly builds relations. Airtel, with the launch of virtual pet service on your cellular phones, is certainly proving this point. As of now the virtual pets include dog and fish. Such mobile applications have already become immensely successful in other mobile markets like Japan and South Korea, and now with this offer in India a lot of customers will also get their favourite pets mobile.

Airtel customers using a GPRS connection just needs to download the Mobile Pet from Airtel Live portal - a multi access entertainment portal on the mobile phone, which offers a variety of content in the arena of movies, music, cricket and mobile games for all its customers.

Atul Bindal, Chief Marketing Officer and Director, Bharti Cellular, said, "Customers are increasingly looking for new means to be engaged and entertained through their mobile devices. The launch of the virtual pet service by Airtel for the first time in the country represents our latest attempt to go beyond the already popular mobile content like ring tones, wallpapers and games etc. I am confident that with the launch of many similar innovations by Airtel, it would redefine the mobile telephony experience of all our customers."

After downloading, a mobile pet say a fish from Airtel Live - customers would need to take care of their virtual pet, just like they would do in case of a real pet fish. Airtel customers would need to feed their virtual pet fish at a designated time, play with it, change the water of the virtual fish tank at regular intervals. In case the pet is neglected then there is a possibility that the pet fish might die. To get a new pet fish, Airtel customers would then need to download it again from Airtel Live. The service has been priced between Rs 50 and Rs 99 per download.

The mobile pet service has been introduced with the help of partners like Mobile2Win and IMI Mobile.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking