Top Story

e4m_logo.png

Home >> Digital >> Article

Now Facebook introduces Twitter's 'trends' feature

09-August-2013
Font Size   16
Now Facebook introduces Twitter's 'trends' feature

Two months after the introduction of hashtags, Facebook is all set to experiment with another Twitter feature – trending topics. According various media reports, the service is only being tested with a small number of Facebook’s mobile users.

Those users who are part of the test group will notice a tile in their mobile news feed that lists one or more trending keywords. The trending topics feature will basically be a timeline card that shows the hottest subjects being talked about on the social network. If a user taps on that topic, it will show posts from other users, including those who're not directly connected.

It can be observed that Facebook has borrowed a few notable features from Twitter over a period of time. They include adding verified accounts, introducing the option to mention other users with the ‘@’ symbol, follow influencers, and hashtags.

In another development, Facebook announced that the Graph Search feature will now be available to everyone visiting the site in US English, regardless of where they live.

Facebook’s numerous features have been leveraged by brands effectively so far. exchange4media looks at how the ‘trending topics’ feature will benefit brands on Facebook...

Emergence of Facebook influencers: Twitter trends happen because of strong backing from influencers. Basically, an influencer is someone with a large user base. Brands usually associate with an influencer on Twitter to get better reach and make discussions trend worthy.

Facebook’s trending topic feature will give birth to a new set of influencers. Considering Facebook has much larger user base, we look forward to see if brands will go all out to create larger conversations using this feature.

Yet another contest ground: Twitter trends have been effectively used by brands to create noise around new launches , product features and other such impressions. With Facebook launching the trending feature, it will be interesting to see how brands use this new tool.

Will FB succeed in wooing users with these borrowed concepts? Watch this space for more…

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow