To suit the fast-paced lifestyle of today's woman, Mobile2win has decided to make recipes available on the cell phone. Now, one can log on to the GPRS network and download recipes ranging from pasta to pizza under 10 minutes.
The company is introducing ‘mobile recipes’ available on GPRS networks in association with cookery expert Tarla Dalal and telecom operators of the country.
Said Rajiv Hiranandani, Country Head, Mobile2win, “The face of mobile content has changed over the last couple of years. We have gone beyond mobile gaming and into Java Lifestyle products. We are very happy to join hands with Tarla Dalal for this unique wireless way of helping and educating today’s busy working women.”
Additionally, mobile2win has rolled out a campaign around the film Naina. It has tied up with the producers - IDREAMS productions to rollout content including games, wallpapers, animated screensavers, polyringtones and singtones.
“We have created this content in-house, including the mobile game which shows Naina trying to avoid ghosts and boobytraps. Game script is around the movie. It has already gone live on Hutch, Airtel, BPL and Idea and is doing quite well,” said Hiranandani.
He added, “Our last rollout was Sholay, and because of its content being rolled out successfully, more and more producers and directors are speaking to us for a mobile content rollout as its a great media and marketing tool for them.”
Two months ago, Mobile2win and Airtel had launched ‘virtual pets’ on mobile phones. Said Hiranandani, “Given the tremendous growth in the mobile population and enhanced GPRS connections, innovative applications like these are necessary to maintain the constant entertainment high for GPRS consumers as well as to drive additional revenues for value-added services of the operators.”