If you think e-paper is just the virtual display of the physical newspaper as you see it, then it's time you update your information. E-paper, as we know it, is all set to get redefined in a couple of weeks with e-paper solution providers like Hyderabad-based Bodhtree bringing innovative technologies to the existing concept.
"We are almost going to revolutionise the way people see e-papers. Now on, e-paper will be a convergence platform for both print and electronic media. We have already started providing the technology where the software can read out an article for you if you don't have time to read it. Very soon, we are going to attach relevant video clippings with news articles on e-paper, thus taking the whole experience of reading an e-paper to the next level. For this, we are already in talks with major national and international news agencies and channels to access their video footages. The service will be launched within two weeks in India," said Sanjiv Gupta, CEO & Co-founder, Bodhtree Consulting Ltd.
The company is also planning to add many other multimedia value additions like movie trailers, product videos, audio jingles and 3D real estate walkthroughs. Feedback forms with print ads and opinion polls on news articles are also to be introduced, thus making e-papers more interactive.
Taking a peep into the day after tomorrow for e-papers, Gupta said, "In future, e-papers will be a common place for both information and commerce. We are soon going to start classified bookings through SMS for e-papers. One can book the classifieds on e-papers by simply sending the text through an SMS and the money will be deducted from the mobile. E-papers also have the potential to be used to create special online communities."
Bodhtree recently started offering its e-paper solution in a revenue-sharing ASP model. Through the ASP ( Application Service Provider) model, the company owns, operates and maintains the servers that run the e-paper.
"We started providing e-paper solutions as a licensing deal with publishers. Now, we have migrated to a revenue-sharing model, where we work no more as a vendor but as a partner with the concerned publication. Previously, we only used to license our software and train the publication's manpower to run it. Now we are providing end-to-end solutions for the e-paper and work in tandem with the publication for marketing and advertising the product," explained Gupta.