Yahoo! India has entered into a strategic tie-up with Reliance Infocomm to enable users of its mobile service to access Yahoo! Mail on R World. Yahoo! India is a leading Internet communications and media company while Reliance Infocomm is one of India’s top mobile service providers. This is the first time that Yahoo! Mail service would be available to a mobile phone user in India.
The Yahoo! Mail service is being offered via POP3 server. Reliance IndiaMobile users can login to their Yahoo mail account on their mobile phones anytime, anywhere and from any Reliance handset with a Yahoo Email User ID and Password.
The user experience would be similar to what one gets on a PC and equally simple. The service is being offered at a login price of Rs 3 per session, during which one can read, send or forward as many mails as one can.
Announcing the association, Neville Taraporewala, Country Manager, Yahoo! India, said, “The tie-up with Reliance IndiaMobile is a significant milestone for Yahoo! India and Reliance Infocomm, who have been at the forefront of pioneering the mobile Internet revolution in the country. Our objective is to give Reliance Infocomm mobile users the power of the World Wide Web and the Yahoo! advantage. We are excited to offer our core services like Y!Mail, Y!Messenger and PC2SMS to a greater mass of Reliance Infocomm mobile users.”
Mahesh Prasad, President - Applications and Solutions Group at Reliance Infocomm, said, “With the convergence of PC, Internet and mobile services, it is critical that we bring such Internet services to Reliance customers. We are delighted to usher our customers into an offset of Internet-based services through this tie-up with Yahoo!”
The PC2SMS service will allow users to receive free text messages from a PC anywhere in the world. Other services include cricket, jokes, astrology, news, and stock quotes of BSE and NSE. Besides, there would be special contests and prizes for Reliance IndianMobile users. These value-added services can be accessed by sending a text message to 8242 (for Y!Messenger) and 8243 (for rest of the Y! SMS services).
To avail the Yahoo! Messenger service, the Reliance IndiaMobile user needs to have a Yahoo! ID. To log in, the user needs to type ‘IN_Yahoo! ID_Yahoo! password’ on his mobile phone, and send it as an SMS to 8242.
R World has worked wonders with offering over a billion pages of information, rich media content and video clips to a majority of Reliance Infocomm’s over 11 million subscribers. Its services range from TV news clips, city and TV guides, railway reservations, banking, mobile bill payment, examination results, ball-by-ball information on cricket and latest select movie clips.