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Not Just Sensex, Mukesh Ambani's #100MillionOnJio Rocks Twitter, TV

23-February-2017
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Not Just Sensex, Mukesh Ambani's #100MillionOnJio Rocks Twitter, TV

A defining speech of RIL Chairman Mukesh Ambani  on Tuesday afternoon on Jio  ( as carried by exchange4media  http://www.exchange4media.com/digital/today-india-is-the-number-one-country-in-the-world-for-mobile-data-usagemukesh-ambani-on-jio-reaching-100-mn-subscribers_67814.html )  didn't just fire up the bell-weather stock to a nine-year high on Wednesday, but Twitter and TV as well .

Tweeple, worldwide, loved #100MillionOnJio too. The hashtag hit #5 in the worldwide sweepstakes - leaving rival telcos with one more benchmark to contend with besides 100-million subscribers in just  170 days with jaw-dropping tariffs to follow once billing starts on April 1 2017.

A deep dive into iTrended numbers for four hashtags, that is,
#100MillionOnJio, #MukeshAmbani #RelianceJio and #JioPrime depicts the comprehensive domination: 

1.    #100MillionOnJio

There were 4779 trend occurrences from 30 different places over a period of 1160 minutes
 

Trended in Position Duration (Min)
Worldwide 5 30
India 1 180
Kolkata 1 295
Jaipur 1 185
13 Other Indian Cities 1 Between 55 and 180 mins

2.   #MukeshAmbani

There were 395 trend occurrences from 30 different places over a period of 885 minutes

Trended in Position Duration (Min)
Worldwide 32 10
India 25 35
Mumbai 2 15

3.   #RelianceJio

There were 335 trend occurrences from 31 different places over a period of 1125 minutes

Trended in Position Duration (Min)
Vietnam 22 5
India 31 5
4 Vietnamese Cities 22 Between 5 and 10 mins<

4.   #JioPrime

There were 162 trend occurrences from 29 different places over a period of 195 minutes

Trended in Position Duration (Min)
India 20 5
7 Indian Cities 20 Between 5 and 10 mins

A deeper dive into the four trends is as below

#100MillionOnJio

I.  Between 15:10 hours on 21 February 2017 and 10:25 on 22 February 2017 (IST)

Major trends

Worldwide position: 5

3 countries: India, Puerto Rico, Vietnam

26 cities: Ahmedabad, Amritsar, Bangalore, Bhopal, Can Tho, Chennai, Da Nang, Delhi, Hai Phong, Hanoi, Ho Chi Minh City, Hyderabad, Indore, Jaipur, Kanpur, Kolkata, Lucknow, Mumbai, Nagpur, Patna, Pune, Rajkot, Ranchi, Srinagar, Surat, Thane

Total trend occurrences: 4779 from 30 different places

Period covering all trends: 1160 minutes

Top position: 1 in 16 places

Worldwide
  Top Positions Time Spent (minutes)
World 5 30

 

COUNTRIES
  Top Positions Time Spent (minutes)
India 1 180
Vietnam 4 10
Puerto Rico 6 45

 

CITIES
  Top Position Time Spent (minutes)
Kolkata 1 295
Jaipur 1 185
Amritsar 1 180
Bangalore 1 180
Bhopal 1 180
Kanpur 1 180
Nagpur 1 180
Ranchi 1 180
Surat 1 180
Ahmedabad 1 175
Delhi 1 175
Indore 1 175
Srinagar 1 175
Mumbai 1 80
Chennai 1 55
Rajkot 2 185
Patna 2 180
Pune 2 130
Thane 2 90
Lucknow 2 20
Hyderabad 3 15
Can Tho 4 15
Hanoi 4 15
Da Nang 4 10
Ho Chi Minh City 4 10
Hai Phong 4 5


#MukeshAmbani

II.  Between 14:00 hours on 21 February 2017 and 04:40 on 22 February 2017 (IST)

Major trends

Worldwide position: 32

2 countries: India, Vietnam

27 cities: Ahmedabad, Amritsar, Bangalore, Bhopal, Can Tho, Chennai, Da Nang, Delhi, Hai Phong, Hanoi, Ho Chi Minh City, Hyderabad, Indore, Jaipur, Kanpur, Kolkata, Lucknow, Mumbai, Nagpur, Patna, Pune, Rajkot, Ranchi, Riga, Srinagar, Surat, Thane

Total trend occurrences: 395 from 30 different places

Period covering all trends: 885 minutes

Top position: 2 in 1 place

Worldwide
  Top Positions Time Spent (minutes)
World 32 10

 

COUNTRIES
  Top Positions Time Spent (minutes)
India 25 35
Vietnam 26 50

 

CITIES
  Top Position Time Spent (minutes)
Mumbai 2 15
Ahmedabad 25 35
Delhi 25 35
Nagpur 25 35
Rajkot 25 35
Srinagar 25 35
Amritsar 25 30
Bangalore 25 30
Bhopal 25 30
Indore 25 30
Ranchi 25 30
Surat 25 30
Kanpur 25 25
Lucknow 25 10
Jaipur 26 85
Patna 26 80
Thane 26 80
Chennai 26 20
Da Nang 26 10
Hai Phong 26 10
Hanoi 26 10
Can Tho 26 5
Ho Chi Minh City 26 5
Pune 27 20
Hyderabad 27 5
Riga 27 5
Kolkata 28 15


#RelianceJio

III. Between 14:25 hours on 21 February 2017 and 09:05 on 22 February 2017 (IST)

Major trends

4 countries: India, Latvia, Puerto Rico, Vietnam

27 cities: Ahmedabad, Amritsar, Bangalore, Bhopal, Can Tho, Chennai, Da Nang, Delhi, Hai Phong, Hanoi, Ho Chi Minh City, Hyderabad, Indore, Jaipur, Kanpur, Kolkata, Lucknow, Mumbai, Nagpur, Patna, Pune, Rajkot, Ranchi, Riga, Srinagar, Surat, Thane

Total trend occurrences: 335 from 31 different places

Period covering all trends: 1125 minutes

Top position: 22 in 5 places

COUNTRIES
  Top Positions Time Spent (minutes)
Vietnam 22 5
Puerto Rico 23 10
Latvia 26 10
India 31 5

 

CITIES
  Top Position Time Spent (minutes)
Can Tho 22 10
Hai Phong 22 5
Hanoi 22 5
Ho Chi Minh City 22 5
Da Nang 23 15
Riga 29 10
Thane 31 15
Delhi 31 10
Kanpur 31 10
Ahmedabad 31 5
Bangalore 31 5
Bhopal 31 5
Indore 31 5
Lucknow 31 5
Nagpur 31 5
Rajkot 31 5
Srinagar 31 5
Surat 31 5
Ranchi 32 30
Amritsar 32 25
Patna 32 10
Chennai 32 5
Mumbai 32 5
Jaipur 33 10
Pune 33 5
Kolkata 34 5
Hyderabad 36 15


#JioPrime

IV.  Between 14:35 hours on 21 February 2017 and 17:45 on 21 February 2017 (IST)

Major trends

4 countries: India, Latvia, Puerto Rico, Vietnam

25 cities: Ahmedabad, Amritsar, Bangalore, Bhopal, Can Tho, Chennai, Da Nang, Delhi, Hai Phong, Hanoi, Ho Chi Minh City, Hyderabad, Jaipur, Kolkata, Lucknow, Mumbai, Nagpur, Patna, Pune, Rajkot, Ranchi, Riga, Srinagar, Surat, Thane

Total trend occurrences: 162 from 29 different places

Period covering all trends: 195 minutes

Top position: 20 in 8 places

COUNTRIES
  Top Positions Time Spent (minutes)
India 20 5
Vietnam 34 5
Puerto Rico 35 5
Latvia 36 10

 

CITIES
  Top Position Time Spent (minutes)
Ahmedabad 20 10
Delhi 20 10
Jaipur 20 10
Ranchi 20 10
Amritsar 20 5
Nagpur 20 5
Srinagar 20 5
Mumbai 21 15
Thane 21 10
Bangalore 21 5
Bhopal 21 5
Chennai 21 5
Surat 21 5
Lucknow 22 5
Patna 22 5
Rajkot 22 5
Kolkata 25 5
Hyderabad 26 5
Pune 27 5
Da Nang 34 10
Ho Chi Minh City 34 10
Can Tho 34 5
Hai Phong 34 5
Hanoi 36 10
Riga 36 10


As for TV, 84 channels in multiple geographies and languages tuned into Ambani's speech. They are:
 

Mainline Count TOTAL
English 7  
Hindi 15  
Total Mainline Channels   22
Regional Count  
Hindi 12  
Punjabi 5  
Gujrati 4  
Marathi 9  
Telugu 13  
Odiya 1  
Tamil 4  
Kannada 5  
Malayalam 5  
Assamese 1  
Bengali 3  
Total Regional Channels   62
TOTAL TV Coverage   84

 

Mainline Regional
English Hindi Gujarati Telugu Tamil Malayalam Bengali
CNN News 18 ETV UP / Uttarakahand CNBC Bazaar ETV Andhra Pradesh News 18 Tamil Nadu AsiaNet News Zee Bangla
CNBC TV18 ETV Haryana / Himachal ETV News Gujarati  ETV Telangana Polimer News  News 18 Kerala ABP
ET NOW ETV Rajasthan TV9 Gujrati  iNews Telugu Thanthi  Manorama News ETV News Bangla
INDIA TODAY TV ETV Urdu GS TV TV5 News Telugu Putiya thalaimurai TV Mathrubhumi News  
NDTV 24X7 ENGLISH ETV MP / Chhattisgarh   ABN Andhra Jyoti   Amrita News  
NDTV PROFIT Punjab Kesri TV Marathi NTV Telugu Kannada    
BTVi First India IBN LOKMAT TV9 Telugu News ETV Kannada Assamese  
  A1 TV JAI MAHARASHTRA Sakshi TV Public TV Kannada News18 Assam  
Hindi Samay Rajasthan  MAHARASHTRA 1 V6 SUVARNA NEWS    
CNBC Awaaz Bansal News MEE MARATHI HM TV Samaya News    
News 18 India Zee MPCG RDX Goa T News Praja TV    
NDTV India IBC 24 SAAM MARATHI Gemini News      
ABP News   TV9 MARATHI Maha News      
Aaj Tak Punjabi Prudent Media (Goa English)        
India TV Zee Punjabi ABP Majha Odiya      
ZEE NEWS MH1   ETV Odia      
News Nation Fastway News          
NEWS 24 Jagbani TV          
Zee Business Ajit Tv          
India News             
News World India             
Sahara Samay            
TEZ TV            
India 24x7

 

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