Not all social networking sites can become a YouTube or MySpace: Murugavel Janakiraman

Not all social networking sites can become a YouTube or MySpace: Murugavel Janakiraman

Author | Gokul Krishnamurthy | Monday, Oct 30,2006 8:13 AM

Not all social networking sites can become a YouTube or MySpace: Murugavel Janakiraman, the jobs portal from the Bharat Matrimony group, has for the first time scored over on the Alexa charts last week. Further marketing investments woule be made in the job portal as well as in, mobile offering 5050 and the parent site,, said Murugavel Janakiraman, Founder and CEO of the group.

Sharing the group’s growth plans on the sidelines of the TiEcon New Delhi 2006 (flagship event of The Indus Entrepreneurs), Janakiraman noted that the growing buzz around social networking sites might not translate into revenues. According to him, “Social networks will get traffic, but not all of them may make money. Not every site will become a YouTube or a MySpace, and we are talking about different markets we well. In the case of Bharat Matrimony group, being dependent purely on advertising revenue is not a business model we will look at.”

More portals are not the focus of the group at this stage, and priority is on building the existing verticals of jobs, property, matrimony and mobile (5050) offerings. The group’s auto portal,, will also see some action when the bikes section is launched around end-November, 2006. The mobile offering, 5050, has already been ‘soft-launched’ and the process of integration with service providers is currently on.

“We’ll have to wait and watch what the marketing spend is going to be across verticals, across competition. It is a period of close monitoring. Accordingly, we’ll need to work out a strategy. We may even look at a second round of funding even before the planned timeframe if need be,” explained Janakiraman., the jobs portal, had already registered 500,000 registered users, he added, and had signed up 3,000 employers across India. The target is a million registered users by the end of the year.

“By the last one week average on Alexa, we’ve done better than Wherever we go, people have appreciated the product features, and there is a sales team in place now across eight cities. We’ve promoted it aggressively, across online media and now we’ve even put money on cricket. The creative agency should hopefully be announced next week, and we’ll start with more advertising once they are on board,” he added. The job portal was also the only Indian job portal to win a Webby, reminded Janakiraman.

The group’s offline venture is in the form of Bharat Matrimony centres, which number at around 50 today. Their number is expected to go up to 300 by March 2008, taking the franchising route. The group also has (Online Classifieds) and (Online Yellow Pages) in its portfolio.

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