Northpoint Centre of Learning, which is set to add new courses in Media Management and Digital Advertising to its academic offering in the upcoming academic year 2013-2014, has brought on board Social Wavelength as its programme partner to help build a pool of qualified digital media professionals.
Prem Mehta, Chairman, Northpoint India said, “The world of digital communication is experiencing immense growth and has already become a critical medium of communication. This means new career opportunities for young people. To meet the growing demand for trained talent in this space, Northpoint is launching an initiative to develop resources for this industry.”
“In keeping with its unique model, Northpoint will be engaging with leaders in the digital and social media industry to make all training relevant and effective through experiential learning. In this context we are privileged to welcome Social Wavelength, whose stature and professional expertise in this area will add immense value to the programmes at Northpoint,” he added.
The partnership seems like just the right move as Social Wavelength won the ‘Red Herring Asia’s Top 100’, the ‘Social Media Entrepreneurs of the Year’ award and the WAT Award for being the ‘Social Media Agency of the Year’ in 2011. The agency has worked with more than 60 Indian and international brands, said an official release.
Speaking on the occasion, Hareesh Tibrewala, Joint CEO, Social Wavelength said, “We are here, not just to build a business, but to build an industry. We are delighted to have this opportunity of working with a reputed institution like Northpoint and contribute towards creating a qualified resource pool.”