Nominations opened on July 23 for the prestigious Mobile Marketing Association Global Awards 2007, the leading awards showcase for the mobile marketing and media industry. The awards programme is hosted by the Mobile Marketing Association (MMA) in conjunction with MMA’s Mobile Marketing Forum and the annual general meeting to be held in November 14-15 in Los Angeles.
“The mobile marketing industry is producing some incredibly successful and high-level campaigns that are delivering real and measurable results to brands and advertisers looking to foray into the exploding mobile market,” said Derek Handley, CEO of Hyperfactory, a 2006 global winner. “The MMA Global Awards gives us a chance to showcase the hard work we are doing as a pioneer in mobile marketing and to compete head-to-head with other players,” he added.
The 2007 Mobile Marketing Annual Global Awards is accepting nominations in the following categories: Best Use of Mobile Marketing including; Branding; Direct response; Promotion; Relationship building; Product and/or services launch; Search marketing; Cross media integration; Innovation Award; Innovation Award for Creativity, including technology and/or media; Outstanding Individual Achievement in Mobile Marketing; Mobile Marketing Association Award for Overall Excellence (Company and/or Committee).
Nominations are open to the public and are to be submitted by email or fax prior to the nomination deadline. Winners will be selected by the MMA’s award selection committee and presented at the MMA Awards Dinner on November 14, 2007 in Los Angeles.
The MMA is a premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The 450-plus global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The MMA’s global headquarters are located in the US with regional chapters in Europe, Middle East and Africa and the Asia Pacific, consisting of representatives in over 40 countries across the globe.