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Nokia unveils ‘jukebox’ N91; ties up with AR Rahman for ‘Pray For Me, Brother’

01-May-2006
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Nokia unveils ‘jukebox’ N91; ties up with AR Rahman for ‘Pray For Me, Brother’

Nokia has unveiled the Nokia N91, a music smart phone that delivers seamless switching between the integrated functions of music, smart phone and imaging. The always-connected contraption offers 12.5 hours of seamless digital sound in a host of digital music formats.

At the launch, the mobile major announced its tie-up with composer AR Rahman for the charity music initiative ‘Pray For Me’ supporting poverty alleviation programmes of the UN. Nokia will be conducting a series of events and activities across the country to support the initiative, it said.

Rahman said that this was the first effort of his own music label, KM Musiq, and expressed his gratitude to Nokia for coming forward to distribute the song. Proceeds from the sale of the song would go towards the UN initiative.

Nokia kickstarted the N91 by presenting India’s first phone of the model to Rahman. Speaking to reporters at Chennai, Gautam Advani, Director, Multimedia, Nokia India, said that the company had launched two N Series phones in the country besides the N91, and two more were expected to be launched soon.

On the threats facing the music industry, Rahman said, “In the last three years, the music industry has crashed badly. There are ways to bring it back from the disaster, and this is one of them. I welcome digital distribution of music that is legal, and that is what is made possible with phones like these.”

Advani explained that the password-protected ‘Digital Rights Management’ system in the N91 ensured IPR protection of musicians. The musician and the company spokesperson concurred that the future of music was Digital. “Last year, around 10 million MP3 enabled phones were sold by Nokia,” added Advani.

The Nokia N91 is priced at Rs 33,000, and provides a 4GB storage space. It can store up to 3,000 songs. It features a range of compatible accessories from brands like Bose, Harman Kardon, JBL and Sennheiser.

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