Top Story

e4m_logo.png

Home >> Digital >> Article

Nokia tops in Indian GSM mobile handset market: ORG study

15-March-2005
Font Size   16
Share
Nokia tops in Indian GSM mobile handset market: ORG study

Nokia leads the Indian GSM mobile handset market with its share increasing 8 per cent to 67.6 per cent since August 2004, according to an ORG-GFK study.

The study says that Nokia models occupy the top three positions with Nokia 1100 being the largest selling brand in the country. The others are 3315 and 2300 followed by Samsung's C100, Nokia's 1108 and Nokia's 3310.

The ORG-GFK study says that in value terms, Nokia's share increased to 62.4 per cent in January from 56.9 per cent in August 2004.

In the colour handset category, Nokia's share increased nearly 11 per cent to 43.9 per cent during the same period.

In January, about 5 lakh handset units were sold and in value terms, it was about Rs 250 crore. In August 2004, it sold 4.35 lakh units worth Rs 216 crore. The second largest handset maker was Samsung with was 13.4 per cent market share in unit terms and 16.9 per cent in value terms. Sony Ericsson was the third largest with 7.2 per cent in unit terms. In value terms, its share was 9.9 per cent in January 2005, nearly 2.5 per cent more than what it was in August 2004.

Motorola and LG were in fourth and fifth positions.

The Chinese handset makers have yet to make a mark in India, the study by ORG-GFK said.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited