Nokia has announced the launch of the industry’s first vernacular news portal with Malayala Manorama. With this offering, all Nokia GPRS enabled handsets users in Kerala will be able to get national and international news in Malayalam across various categories of news like sports, travel, music, astrology and movies, among others.
Speaking at the launch of this service, Devinder Kishore, Director- Marketing, Nokia India, said, “Ease of use is a key Nokia proposition. As the leader, we are continuously working towards providing features and services that simplify the lives of our users. We have once again launched a path breaking application -- vernacular news portal -- a mobile newspaper in the palm, that enables users to view news updates in there native languages at their convenience.”
Kishore added, “Currently, the Internet penetration is still very low, especially in smaller cities and rural areas. Services such as the mobile newspaper will ride on the larger penetration of mobile phones and bring the Internet revolution to the masses. With the launch of this service, we are transcending the language barriers and extending the benefits of the Data services over mobiles to the people who are not conversant with English.”
Mariam Mammen Mathew, COO, Manorama Online, said “As the industry leader in this category, we are pleased to partner with Nokia for this initiative. We are committed to provide our readers newer and innovative way to consume news, and this will help us to further our bond with our consumers. True to the Manorama tradition, we will strive to reach out to all Malayalis, wherever they are -- inside or outside India, on a desktop or on the move.”
Additionally with the launch of this mobile newspaper’ Nokia brings the benefits of all value-added services for the first time in 10 vernacular languages. These include Hindi, Punjabi, Bengali, Oriya, Assamese, Marathi, Gujarati, Tamil, Telugu and Kannada, in association with leading media houses across India. This application also supports ‘search’ and ‘mobile advertising’, while making the Internet and the ‘search’ facility available to the non-English literates for the first time in the country.