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Nokia ties up with Bhaskar Group for vernacular news portal

14-August-2007
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Nokia ties up with Bhaskar Group for vernacular news portal

In keeping with the spirit of I-Day celebrations, Nokia has announced the launch of its second vernacular news portal in association with the Bhaskar Group.

The world’s largest mobile phone manufacturer is now giving a boost to the local language newspaper initiative by enabling Hindi and Gujarati on its mobile phones by tying up with the Bhaskar Group, which is present in Madhya Pradesh, Rajasthan, Gujarat, Chhattisgarh, Haryana, Punjab, Chandigarh, etc.

With this innovative offering, all Nokia GPRS enabled handsets users across the country will be able to get national and international news in three regional languages apart from English across categories of news – sports, travel, music, astrology and movies, among others.

Devinder Kishore Marketing Director, Nokia India, said, “This path breaking application – ‘vernacular news portal’, a mobile newspaper in the palm – will allow consumers to view news updates in their native languages at their convenience, adding a new dimension to mobility. We will closely work with developers to create timely and rich content and offer consumers the best levels of service.”

Girish Agarwaal, Director Marketing, Bhaskar Group, said, “We are very pleased to associate with Nokia, the industry leader in mobile communications for this unique innovation. Through this initiative we will be able to expand our reach across India and provide our readers for the first time an informative and enriched mobile experience in their language. As always, the Bhaskar Group will strive to offer its millions of readers a ‘first-of-a-kind’ reading experience on the mobile.”

Kishore further said, “The Nokia news portal is available in four languages – Hindi, Malayalam, Gujarati and English. In the near future Nokia plans to tie up with many such media houses to broad base the language offerings on the news portal, which would further expand the reach.”

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