Finnish mobile communications major Nokia has announced that Indian photographer Raghu Rai would be the ‘imaging ambassador’ for the Asia Pacific region in the Nokia Nseries ‘See New’ competition. The competition is a global initiative aimed at increasing awareness for mobile photography.
On the rationale behind the ‘See New’ contest, Juha Putkiranta, SVP, Imaging, Nokia, said, “The ‘See New’ competition is a unique international photography initiative spearheaded by some of the most talented photographers in the world. It demonstrates our commitment to continue driving this rapidly developing market.”
This contest is open to anyone above 18 years of age, with a mega pixel camera phone, across the Asia Pacific. The winner would be selected based on the spontaneous creativity and sharpness of images captured, and would get to spend a day with one of the photographers, assisting them on a commercial photoshoot, said a company release.
Gautam Advani, Director, Multimedia, Nokia India, said, “We are committed towards enhancing the mobile experience for Indian consumers by driving mobile multimedia and I am confident that this initiative will help popularise mobile photography in the country.”
Besides building awareness for mobile photography, Nokia aims to encourage and uncover new photography talent and provide a launch pad for aspiring photographers, who are seeking a career in photography, through the contest.
Along with Raghu Rai, Nokia has selected four high profile photographers – Juergen Teller from Germany, Jian Cheng Dong from China, Philip-Lorca DiCorcia from the US and Nick Waplington from UK – for the international photography competition. The contest will be open till December 16, 2005.