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NIXI set to introduce new domain names

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NIXI set to introduce new domain names

National Internet Exchange of India (NIXI), promoted by the Department of Information Technology (DIT) in association with The Internet Service Providers Association of India (ISPAI), is open to introduce new domain names like .info (for information), .pro (for professionals), .biz (for business), said Amitabh Singhal, Acting CEO, NIXI.

"Technologically we are ready for it but it's just a question of when we are ready to handle it. As of now, we are concentrating on the .in registry name. We are open to introduce these registries and have initiated a discussion on the probable domain names," he said.

The official Internet domain '.in' for the country, which was set up by NIXI, saw 24,000 domain names were registered successfully during its opening hours, said Singhal. "We never expected this sort of initial response. However, now with this achievement we are encouraged to come up with more," he added. Under NIXI, the .in registry functions as an autonomous body with primary responsibility for maintaining the .in ccTLD and ensuring its operational stability, reliability, and security. It will implement the various elements of the new policy set out by the Government of India and its Ministry of Communications and Information Technology, Department of Information Technology.

Singhal agreed that there is certainly a strong need for consumer awareness, which is the reason why the body has planned for a campaign. Asked on the concept, he said, "Our objective will be to educate the consumers regarding .in facility. The advertisement would highlight the fact that the registration process for this domain is faster and efficient. Secondly, the idea would be to bring forth the problems relating to squatting and educate the consumers regarding the same," he said.

When asked whether the company is looking at new advertising agencies, Singhal said, "We are open to it. There are a couple of advertising agencies, which includes O&M, who have made presentations but no decisions have been arrived." As of now Grey Worldwide is handling the creatives for NIXI.


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