Indian digital ad-network Tyroo Media has announced the appointment of Nitin Chowdhary as Vice President also Business Head for India. Chowdhary will be driving the overall business for the India region and will be working under Manish Vij, Co-founder and Director of Tyroo Media. Chowdhary has earlier worked with General Electric, Cadence and Kanbay (Cap Gemini) over an 18-year period.
Commenting on Chowdhary’s appointment, Vij said, “Tyroo has already seen tremendous growth over the last few years, Nitin’s experience would take Tyroo to a whole new level in the digital media space in India. We wish him the very best and see a bright future for him with Tyroo.”
On joining Tyroo, Chowdhary said, “I am very excited to be part of the Tyroo team. The digital media space in India is amongst the most exciting markets in the world, and given that Tyroo is already amongst the top display advertising networks here, I foresee a very bright future for us. We are in the process of rolling out a number of new products and capabilities and will continue to be the first choice for both advertisers and publishers.”
Meanwhile, speaking at a conference on December 17, 2010, Vij talked about the importance of integrating online and offline processes, and added how it was imperative to steer clear of the existing paradigm of clicks and transactions and to view online advertising and particularly in social media in terms of conversations. As he put it, “Customers aren’t coming to you online just to look for deals. It’s a two-way communication and people who click the ‘Like’ button on Facebook don’t just want you to deliver one-way communication. They’re invested in the brand and interested in hearing what you have to say.”