Nipuna Services Ltd, the BPO arm of Satyam Computer Services Ltd, has signed a $25 million edutainment deal. Nipuna has partnered with UK-based 4K Animation Ltd for the execution and delivery of the projects.
“This partnership reflects a growing trend toward ‘corporatisation’ in the animation industry, which is leading to increasingly significant opportunities. Long-term contracts such as this one show that companies recognise Nipuna’s capabilities in an industry where ‘human resources’ are integral to quality, and thereby responsible for the success of creative ventures,” said Venkatesh Roddam, Nipuna’s Chief Executive Officer.
Nipuna will work with the 4K Animation team for 18 months on two European animation projects – the third season of ‘Marvi Hammer Presents National Geographic World,’ a, 52-episode TV series, and a movie, also featuring Marvi Hammer. More than 120 Nipuna professionals will produce and deliver animation services for the projects.
The series and movie feature a combination of live action and animation. They include actual studio sets used as animation backgrounds, a furry computer graphics creature and 2D-animated characters. Hamburg-based YOUA Edutainment, National Geographic, and German broadcaster ZDF will co-produce the series and movie.
Jan Schmidtgen, Managing Director, 4K Animation GmbH, said, “Nipuna has been a true partner since we began working with the organisation in early 2006. Its focus on animation services has resulted in significant expertise in creative business practices. Above all, its flexibility and commitment to quality have helped it exceed our expectations.”
Nipuna will provide VFX, CGI, 3D and 2D animation services, including pre-production, production, and post-production, from its state-of-the-art studio in Chennai. Other animation artists will also collaborate from Hamburg and Berlin for this project delivery.