Mindshare, the global media agency network, that is part of WPP, has been appointed as the digital agency for The Nippon Paint Malaysia Group, Malaysia’s No. 1 Total Coating Solutions provider with a multi-segment portfolio of offerings ranging from Architectural, Automotive, Industrial, Protective to Marine coatings.
The appointment takes effect immediately and comes within one month of Mindshare taking over the media planning and buying assignment for Nippon Paint. It is significant as it now places the responsibility for all digital creative and production within a media agency. The incumbent was Tribal Worldwide.
With this appointment, Mindshare now manages the complete Paid-Owned-Earned media and digital brand assets for Nippon Paint. The scope-of-work covers social media, revamp and maintenance of multiple brand websites, digital creative development, SEO and UX audits.
Commenting on this development, Alex Yoong, Assistant General Manager Group Marketing of Nippon Paint Malaysia said, “Nippon Paint believes in serving our customers well at every touch point of the consumer when purchasing paint. We would like to ensure that consumers choose the best products for their painting needs and have a pleasant painting experience. To help us achieve this objective, Mindshare has demonstrated a great understanding of our consumers and their journeys.”
Varun Channa, Managing Director of Mindshare Malaysia commented, “We are delighted and excited to be appointed as the end-to-end digital marketing agency for Nippon Paint. At Mindshare, we firmly believe that our deep understanding of consumers and media channels puts us in a unique position to manage all our clients’ brand communications needs. We are committed to the growth of the Nippon Paint brand through our capabilities in creative and content powered by our Adaptive marketing framework.”