Top Story


Home >> Digital >> Article

Nippon Paint appoints Mindshare Malaysia as full service Digital agency

Font Size   16
Nippon Paint appoints Mindshare Malaysia as full service Digital agency

Mindshare, the global media agency network, that is part of WPP, has been appointed as the digital agency for The Nippon Paint Malaysia Group, Malaysia’s No. 1 Total Coating Solutions provider with a multi-segment portfolio of offerings ranging from Architectural, Automotive, Industrial, Protective to Marine coatings.

 The appointment takes effect immediately and comes within one month of Mindshare taking over the media planning and buying assignment for Nippon Paint. It is significant as it now places the responsibility for all digital creative and production within a media agency. The incumbent was Tribal Worldwide.

 With this appointment, Mindshare now manages the complete Paid-Owned-Earned media and digital brand assets for Nippon Paint. The scope-of-work covers social media, revamp and maintenance of multiple brand websites, digital creative development, SEO and UX audits.

Commenting on this development, Alex Yoong, Assistant General Manager Group Marketing of Nippon Paint Malaysia said, “Nippon Paint believes in serving our customers well at every touch point of the consumer when purchasing paint. We would like to ensure that consumers choose the best products for their painting needs and have a pleasant painting experience. To help us achieve this objective, Mindshare has demonstrated a great understanding of our consumers and their journeys.”

 Varun Channa, Managing Director of Mindshare Malaysia commented, “We are delighted and excited to be appointed as the end-to-end digital marketing agency for Nippon Paint. At Mindshare, we firmly believe that our deep understanding of consumers and media channels puts us in a unique position to manage all our clients’ brand communications needs. We are committed to the growth of the Nippon Paint brand through our capabilities in creative and content powered by our Adaptive marketing framework.”

Tags Nippon

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...