Niloufer Dundh, who quit Hungama Digital Media Entertainment in December 2012, turns entrepreneur with her new venture, Ventes Dundh. Ventes Dundh is a consultancy firm focusing on media sales, branding opportunities and digital projects.
Dundh has already tied up with interesting projects. The first project is in the rural mobility space and focusses on reach out to the farmers. Explaining the project, Dundh said, “I have always maintained that the real power of mobile will be when it can reach where State Bank of India can’t possibly open a branch nor can Levers distribute its products. Finding a mobile grassroot solution is always a challenge and I believe the company I have tied up with has the ammunition to provide meaningful opportunities to brands.”
The second project is on kids’ digital eco-system, a confidential project which will be launched in March 2013, while the third one deals with crowd sourcing. Dundh added here, “Crowd sourcing is something that has already shown great traction with brands, and in the years to come will become a must do for brands who wish to be taken seriously in their digital initiatives. During my digital tenure, I have experienced the true requirement for this and the poor quality that prevents brands to use this content in the way that they had envisaged it. The company I have tied up with is in the space of crowd sourcing from talent in film, fashion, art, photography and music. A brand can tap into this artist pool.”
Relevancy, unique offering , run by people who have clear domain understanding and a passion to see these projects flourish are the reasons why Dundh chose these projects as the first take on her venture.
In a career spanning over 19 years, Dundh has worked with brands such as Radio Mirchi, Hungama TV and UTV. Her profile has also allowed her to work in industries such as radio, television, outdoor and digital media in markets such as India and the Middle East. Prior to Hungama, she held the position of Chief Sales Officer at OOH Media.