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Nike releases web series –‘Margot vs Lily’ for #BetterForIt campaign

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Nike releases web series –‘Margot vs Lily’ for #BetterForIt campaign

As a part of its #BetterForIt campaign, Nike recently previewed Margot vs Lily - A Better For It Production, on February 1 and will launch a new episode every Monday through March 21.

Margot vs Lily is an eight-episode original series made in collaboration with celebrated filmmaker Alfonso Gomez-Rejon, acclaimed director Tricia Brock and bestselling author Jesse Andrews.

Nike has also launched an online destination for Better For It on its official website and has began to open registration for the Nike Women Victory Tour.

 According to the press release, Together, with the Nike Women Week activities taking place in select cities worldwide this week, these platforms are designed to motivate and challenge the swelling wave of women around the world who are adopting sport and fitness as a lifestyle, rather than a trend.

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Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

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