Top Story

e4m_logo.png

Home >> Digital >> Article

Nickelodeon to go aggressive on digital

25-May-2011
Font Size   16
Nickelodeon to go aggressive on digital

Nickelodeon India announced today that the channel is aggressively working to take entertainment beyond television and make content available across multiple screens. The first step in the process has been a tie up with Tata DoCoMo, where 3G users can watch a show by making a video call, in sync with the airing of the show.

At the same time, the channel is also launching various mobile games across different application stores, starting with the Nokia Application Store (formerly the Ovi store) and GetJar. Furthering the brand's digital connect with fans, Vodafone, Airtel and Idea subscribers can also have the Keymon Ache song as their caller tune.

The campaign aims to engage the young across multiple screens, and is built around a new micro-site where visitors can play games, download wallpapers and watch episodes online. Similar content has also been made available on WAP for mobile internet users.

Nina Elavia Jaipuria, Senior Vice President & General Manager, Nickelodeon India says, “Nickelodeon is committed to building the Keymon Ache franchise across platforms and making it a huge hit with kids. We are investing heavily in building assets in the digital and mobile space to connect with the wired generation of kids and engage them like never before! I am sure Nickelodeon will continue to pioneer many initiatives in this space in the future.”

Sharad Arora, Chief Officer, Wireless Solutions, Tata Teleservices Limited, added, “At Tata DOCOMO, we are very excited about this new series, one that extends entertainment to the digital and mobile space for our users. Nickelodeon is the unparalleled choice for us as it provides us with an ideal platform to connect with kids and young adults. We hope to have similar tie-ups in the future as well — and bring in a world of new experiences to our customers.”

Encompassing various platforms to create higher visibility and build affinity for their character ‘Keymon Ache’, Nickelodeon is also undertaking pan-India promotions involving a 360 degree campaign across cities, on-air promotions, buzz through print, outdoor innovations, ambient media (OOH) at high footfall areas like Big Bazaar, MC Donalds, Airports and DTH promotions on Tata Sky.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow