Given the tremendous potential of the online medium, the National Geographic Channel has tied up with Media2win to promote the second season of its series, ‘Megastructures’, via an interactive property called Megalinx.
Megalinx is a game, which is based on a classic format wherein jigsaw pieces fall from the top of the screen one by one and can be moved by the user to create the complete picture of one of the megastructures featured on the show. There are three megastructures to complete over three levels. Players also have a chance to win a trip to Dubai.
Rajesh Sheshadri, Vice-President-Marketing, National Geographic Channel India, said, “Staying true to our philosophy of making our viewers rethink about the world they live in, ‘Megastructures Season 2’, showcases engineering feats that have turned the impossible into possible. Keeping this in mind, we wanted a ‘Think again’ way to promote the series and MegaLinx has made it possible. It is unique, fun, informative and really addictive.”
The show is being promoted through an online campaign on Yahoo!, Sify and Indiatimes with innovative units and rich media banners. The two-week campaign has been timed with the series’ launch with focus on the core proposition, ‘Feel Small’ with innovations such as a larger than usual cursor on the Sify homepage and a shrunken Indiatimes homepage.
Krishna Kumar, CEO, Media2win, said, “This was an exciting brief to work on. We created an atmosphere to ensure that consumers get some interesting factoids while getting entertained. Megalinx gives you edutainment in a gaming format. The core idea of ‘Feel Small’ has been captured by a couple of interesting innovations.”