nexGTv announced the appointment of Chintan Katare as the Head of Ad Sales for India. At nexGTv, Katare’s responsibilities will include designing and offering differentiated marketing experiences for leading brands that help them upscale engagement within the digital domain, given the mobile handset’s emerging and unprecedented adoption as the country’s preferred entertainment medium.
With over 15 years of business development, marketing and relationship management experience coupled with excellent knowledge of the digital and mobile marketing domain, Chintan will be well-placed to leverage nexGTv’s extensive reach and huge engagement amongst Indian consumers in Tier 1 and Tier 2 cities for national as well as regional brands.
Katare joins nexGTv from Mogae Media, where, as part of the leadership team, he not only oversaw monetization of mobile ad inventories of leading brands such as Coke, Honda, Suzuki, Videocon, and, LG but also provided fresh and relevant mobile and digital solutions.
On his appointment, Katare said, “The explosive growth of mobile internet has evolved user habits and they are increasingly doing a lot more with their handsets. Rich media is the emerging reality for the industry, accounting for nearly 25 per cent of the industry’s revenue. It is expected that soon, almost half of the mobile data consumption in India will be driven by video, which means, that there exists tremendous potential for innovation-led business models. As India’s leading entertainment destination, nexGTv is an expert in this domain.”
Speaking on Katare’s appointment, GD Singh, Director and CEO, Digivive said, “We’re extremely happy to have Chintan’s expertise in our team. He comes at a time when the industry is experiencing a tectonic shift with sales of smartphones and consumption of mobile-based video entertainment going through the roof on one side and subscriber engagements with their handsets becoming increasingly personal on the other. nexGTV’s cross-platform availability across over 7,000 handsets presents brands and marketers with an unparalleled opportunity to connect with diverse customer communities in a host of original ways to either kick-start or strengthen their ongoing marketing initiatives.”
“Speed and mobility are the engagement cornerstones of the fast emerging smartphone generation. It’s been challenging for brands to continue to find new ways to keep this consumer engaged and entertained at the same time. nexGTv, quite literally, represents TV on your device. The platform’s immersive experience bundled together with its undisputed reach present brands with a winning story to connect with the last mile. I am, therefore, really excited to join other leading professionals and help expand the advertising route in an organization that is at its essence, subscription led”, said Katare.