The Newsmarket Inc, an online platform for downloading broadcast standard video over the Internet, will formally launch its services in India in January, 2003.
Promoted by an Indian woman in the US, the company plans to launch an entertainment channel early next year, which will offer movie clippings and trailers to TV broadcasters across the world. Bollywood producers can use the service of The Newsmarket, to archive and distribute their content to the TV stations in the US and Europe.
The company also plans to launch a tourism-related channel in 2003. “We will procure footage produced by local authorities on travel and leisure. There is a lot of interest in tourism and governments are keen to promote their states. We aim to distribute such content to TV stations across the world,” said The Newsmarket chief executive officer and founder Shoba Purushothaman.
For half-hour of content archiving and distribution, The Newsmarket charges around $20,000. The TV journalists can source this content on the web and use the footage free of charge. TV stations will need a T-online broadband connection to the Internet.
The company recently raised $3 million to fund rapid expansion of its products and services. Already present in Europe and the US, The Newsmarket plans to expand its services in other markets including India. The website, thenewsmarket.com, provides free footage to business news reporters and specialists in fields such as aviation, automotive, technology, health and environment. Major organisations such as BMW, Motorola, Intel and Sony offer TV reporters their latest video clips through The Newsmarket.
After being registered, journalists can order video-clips online. Delivery options include digital file transfer, satellite feeds via APTN (Associated Press Television Network) or tape delivery.
The company is launching in January a new version of its software, which will offer edit, clipping service and customised features through a search engine.