Facebook has forayed as a frontrunner when it comes to social media platforms. Over the years it has established itself as one of the strongest source of knowing what’s happening around the world and in social circles involving family and friends. Currently, Facebook has over 1.5 billion users on the platform and the number is steadily growing.
The news feed, however, greets every user who logs in to Facebook and that according to Mark Zuckerberg is one of the most advanced systems they have built. News feed completed 10 years of its existence and Zuckerberg took to his Facebook page to share the experience. "Happy 10th birthday, News Feed! This invention is one of my favourite stories from Facebook's history. Sometimes people talk about the "idea" behind Facebook, as if it was a single concept that came out fully formed. But Facebook, like everything, is made of many ideas and inventions."
From the very beginning, the News Feed’s central feature was tuned to not show everything it knows: it curated the information friends and posted the most relevant posts. Ever since the feed’s launch, the company has been making adjustments to this process to get better at giving people the information they most want.
The news feed has seen various changes and that always kept Facebook in the headlines. Earlier in August, Facebook brought the most recent update to news feed August and it claims to have created a new ranking signal to predict what is most informative to users, so those stories appear higher in their feed.
"Technically, News Feed is one of the most advanced systems we've built. For more than one billion people every day, it considers everything your friends are posting and all of the media content you might be interested in, it considers how much you might care about updates from each person or interest, and then it tries to show you what you'll find most important. Nothing like it has ever been built before," Mark added further in the post.
Zuckerberg thanked the news feed team over the years as well as to the company's users who have made it a success. He wrote, "Thank you to the members of our team -- past and present -- who have built and improved news feed over the years. And thanks to our community for growing with us. Everyone's news feed is unique because each of you is unique, and we'll keep working to make Facebook a better place for all the moments you share.”
Zuckerberg agrees that the system is not perfect but they are trying to better it, he wrote, “It's not a perfect system. Research shows that we all have psychological bias that makes us tune out information that doesn't fit with our model of the world. It's human nature to gravitate towards people who think like we do. But even if the majority of our friends have opinions similar to our own, with News Feed we have easier access to more news sources than we did before.
Still, we can help by doing a better job filtering out false information or clickbait. We've made some changes to the News Feed algorithm, and we're constantly trying to get a better understanding of what our community finds valuable and what it doesn't.”