The NDTV Group in addition to launch of its GEC NDTV Imagine on January 21 also launched the channel’s website, NDTVimagine.com. The website has been designed to offer users a rich multimedia experience with features such as videos and animated mastheads besides other services.
One of the objectives is to be a highly interactive community around the leading shows. It will offer interactivity across programming genres, ranging from light-hearted family soaps to period dramas and from high voltage music and dance entertainers to the most glamorous events in the entertainment business. In line with this, all 10 shows have their own independent websites with an individual look and feel, animation and communities. This gives up-to-date info on episodes, characters and story besides providing downloads.
Sanjay Trehan, CEO, NDTV Convergence, said, “It is the best GEC website in the country with multimedia organically seeded in its content and information architecture. The website is so rich in content and interactivity that I am sure it would act as a benchmark for other GEC websites.”
NDTVimagine.com aims to take reality shows to the next level with web / mobile voting provision for reality shows like ‘Say Shaava Shaava’.