PR firm Edelman has launched two tools for communicators to identify and recognise who is influential on a particular topic on a designated platform, BlogLevel and version 2.0 of TweetLevel.
TweetLevel helps finds influencers on Twitter and BlogLevel helps find influencers in blogosphere.
These free tools help one determine – buzz around a topic, who is relevant and influential on that topic, what else are people talking about on the topic, and which web links are frequently shared.
The new tools are built on the original TweetLevel which MTV used to select its first “Twitter Jockey,” in 2010.
Using a specially developed algorithm, TweetLevel and BlogLevel track bloggers and tweeters in any language and in any country, and score them according to their influence, using 40 distinct metrics. People who rank highest are those who create unique ideas that are then amplified, and those who engage with their followers by providing informative and relevant content.
Commenting on the launch of tools, Robert Holdheim, Managing Director, Edelman India, said, “Social Media is not only about popularity. Factors like engagement and trust play an equally important role. Through our proprietary tools like BlogLevel and TweetLevel, we can better guide our clients on identifying the leading online influencers for their brand and measure the effectiveness of online campaigns.”
He added that although the tools were primarily developed for internal use, the algorithm and tools are being made widely available because the broader application for communicators is clear, and that Edelman welcomes a crowd-sourced approach to the tools’ evolution over time.