Top Story


Home >> Digital >> Article

New tools to measure levels of influence on Twitter and Blogs

Font Size   16
New tools to measure levels of influence on Twitter and Blogs

PR firm Edelman has launched two tools for communicators to identify and recognise who is influential on a particular topic on a designated platform, BlogLevel and version 2.0 of TweetLevel.

TweetLevel helps finds influencers on Twitter and BlogLevel helps find influencers in blogosphere.

These free tools help one determine – buzz around a topic, who is relevant and influential on that topic, what else are people talking about on the topic, and which web links are frequently shared.

The new tools are built on the original TweetLevel which MTV used to select its first “Twitter Jockey,” in 2010.

Using a specially developed algorithm, TweetLevel and BlogLevel track bloggers and tweeters in any language and in any country, and score them according to their influence, using 40 distinct metrics. People who rank highest are those who create unique ideas that are then amplified, and those who engage with their followers by providing informative and relevant content.

Commenting on the launch of tools, Robert Holdheim, Managing Director, Edelman India, said, “Social Media is not only about popularity. Factors like engagement and trust play an equally important role. Through our proprietary tools like BlogLevel and TweetLevel, we can better guide our clients on identifying the leading online influencers for their brand and measure the effectiveness of online campaigns.”

He added that although the tools were primarily developed for internal use, the algorithm and tools are being made widely available because the broader application for communicators is clear, and that Edelman welcomes a crowd-sourced approach to the tools’ evolution over time.

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems