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New advertising formats on Windows Live Hotmail

08-May-2007
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New advertising formats on Windows Live Hotmail

Microsoft Corp. has announced an upgrade for Hotmail that will also provide new and improved advertising formats for advertisers. The service is being rolled out globally in more than 36 languages and 12 markets across Asia including India.

The service is believed to deliver a safer, more powerful and productive email experience than previous versions with flexible access via the web, on a mobile phone or with an email client.

“This is a unique experience that will help to deepen engagement with our users and expand our audience. By developing an experience for people that is fast, simple and safe, we have built a valuable touchpoint for advertisers,” observed Rajnish, Head of Digital Marketing Revenue and Strategic Business, MSN India.

The new advertising formats available through the service includes banner ads that appear on the main mail, contacts and calendar pages; on the sent mail confirmation page; and on the ‘today’ page to be in front of consumers as soon as they log into their accounts. The official communiqués noted that with Windows Live Hotmail, advertisers could also target customers by age, gender, occupation, region, country, language, time, day and connection speed.

“We’re delighted to be rolling out compelling advertising opportunities in Windows Live Hotmail to our advertising partners around the world — enabling them to reach key consumers in a highly ‘sticky’, engaged and influential environment,” added Chris Dobson, VP-Global Sales, Microsoft Digital Advertising Solutions.

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