Top Story

e4m_logo.png

Home >> Digital >> Article

New advertising formats on Windows Live Hotmail

08-May-2007
Font Size   16
Share
New advertising formats on Windows Live Hotmail

Microsoft Corp. has announced an upgrade for Hotmail that will also provide new and improved advertising formats for advertisers. The service is being rolled out globally in more than 36 languages and 12 markets across Asia including India.

The service is believed to deliver a safer, more powerful and productive email experience than previous versions with flexible access via the web, on a mobile phone or with an email client.

“This is a unique experience that will help to deepen engagement with our users and expand our audience. By developing an experience for people that is fast, simple and safe, we have built a valuable touchpoint for advertisers,” observed Rajnish, Head of Digital Marketing Revenue and Strategic Business, MSN India.

The new advertising formats available through the service includes banner ads that appear on the main mail, contacts and calendar pages; on the sent mail confirmation page; and on the ‘today’ page to be in front of consumers as soon as they log into their accounts. The official communiqués noted that with Windows Live Hotmail, advertisers could also target customers by age, gender, occupation, region, country, language, time, day and connection speed.

“We’re delighted to be rolling out compelling advertising opportunities in Windows Live Hotmail to our advertising partners around the world — enabling them to reach key consumers in a highly ‘sticky’, engaged and influential environment,” added Chris Dobson, VP-Global Sales, Microsoft Digital Advertising Solutions.

Tags

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The India-New Zealand series continues to garner big numbers on television for Week 45 (November 4-10)

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years