Internet & Online Association of India (IOAI), a not-for-profit Industry trade organisation registered under the Societies Act, 1896, dedicated to present a unified voice to industry and Government, yesterday announced the appointment of Neville Taraporewalla, Country Head of Yahoo Web Services India, as its Chairman. Mahendra Swarup, CEO of Times Internet, will take over as the Vice-chairman of IOAI.
IOAI has been founded by leading Indian portals Hindustantimes.com, Indiatimes.com, MSN.co.in, Rediff.com, Sify.com, Yahoo.co.in and the online media agency, Mediaturf, in January 2004
It has been created to specifically address the issues, concerns and growth-related to online media, advertising, e-commerce and wireless/mobile advertising, challenges of the Internet economy and to take a leading role in its development.
On his appointment, Neville Taraporewalla said, “There is a huge potential in online marketing industry and it is IOAI’s constant endeavour to ensure that online media will be appreciated along with other mediums. I also look forward to the continued and broader participation from our board and committees members who represent the leading companies and experts in the industry."
Mahendra Swarup said,“ The rapid development of e-commerce is forcing companies today to adopt business strategies revolving around the internet. The e-commerce market size in India is estimated to reach Rs 800 crore, while the online advertising market is expected to touch Rs 137 crore by 2005-06. As a proactive association, IOAI will help traditional advertisers understand the power of the internet to achieve business benefits”.
IOAI recently issued released its latest research on Internet user’s proclivity for the entertainment industry. The research was undertaken to understand the 25 million strong internet and 37million mobile users’ media habits (Base 6200).