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NetXcell to launch contextual advertising platform on mobile phones

NetXcell to launch contextual advertising platform on mobile phones

Author | exchange4media Chennai Bureau | Thursday, May 22,2008 8:30 AM

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NetXcell to launch contextual advertising platform on mobile phones

NetXcell, one of the pioneers in providing telecom application services, is launching Ad Axis, a comprehensive platform to enable delivery of targeted contextual advertisement on mobile phones. Ad Axis will be launched in India and the US in October 2008. NetXCell will be the player between the advertisers and mobile operators.

Ad Axis would support delivery to WAP, streaming video, voice portals, SMS, USSD and MMS, and generate comprehensive user habit trends, besides helping share future campaigns, stated an official communiqué issued by the company.

Dayakar Puskoor, Executive Chairman, NetXcell, said, “We expect NetXCell to see tremendous success with the launch of Ad Axis. We are confident of reaching a wide customer and operator base through Ad Axis and are looking forward to a long and mutually beneficial relationship with not just the mobile operators, but media companies as well.”

Founded in 2000, NetXcell is a pioneer in providing telecom application services (B2B) in India. It provides low cost, high quality, easy to use, flexible and powerful value-added solutions specifically for operators to improve their effectiveness and efficiency of the services as well as to enhance customer satisfaction. NetXcell’s wireless solutions seamlessly integrate enterprise IT and wireless environment, which enable all the players in the value chain to deploy value added services quickly and cost effectively.

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