Networkplay restructures, rebrands divisions

Networkplay restructures, rebrands divisions

Author | exchange4media News Service | Monday, Apr 04,2011 9:22 AM

Networkplay restructures, rebrands divisions

NetworkPlay Media has announced today a major rebranding and restructuring process across the entire gamut of the company’s multiple ad-serving offerings, including the launch of a new performance marketing division which will be differentiated from the other offerings of the network.

Networkplay reaches out to customers through multiple touch points including online, mobile and DTH, and the current team will now be known as NetworkPlay Impact, aligned under Hitesh Trehan, the new Business Head, Impact. The team will cater to audience engagement through various channels. Trehan said, “I have been part of NetworkPlay for 2 years now and the way we have built the organisation and catered to the market through our different offerings has always been a big source of pride. I am looking forward to addressing every marketers need across the country and my team is super committed. ”

The company is also launching a new performance division, NetworkPlay Results, which will cater to the CRC and CPL market, headed by Jignesh Desai, Business Head – Results. Desai said, “I have been a part of NetworkPlay from day zero and now we believe we are ready to expand our horizons. Our aim is pretty clear, in the next nine months we have to be the number one ad-network in terms of audience reach on comScore and all efforts are under way to get there. Having been part of the performance team at Yahoo, we understand the space well and know exactly how we will deliver value to clients across board.”

All of the operations are consolidated under Viren Anand, Director of Operations of NetworkPlay.
Sunil Punjabi former VP Sales is now the Chief Revenue Officer of NetworkPlay handling all business revenues for the company. He said, “For us acceleration has been the buzz word and we have never shied away from catering to the market needs. With our experience of the past we are all set to shake a few trees and will be working diligently with clients to meet all their business objectives. With the segmentation in our business, we are crystal clear on how we would be catering to different needs of the market in both brand solutions and performance metrics and with able leaders in Hitesh and Jignesh, we are all set.”

The company will also continue to run Ad:tech, and will be launching Imediaconnection, to be run by Namita Ved as Associate Director.

Rammohan Sundaram, Founder, CEO and MD NetworkPlay, said, “I am very excited at this stage, and we will breeze through 2011-12 and be the number one in the space.”


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