Soon after they brought ad:tech to India, Networkplay has now partnered with Dynamic Video, a leading New York based rich media dynamic creative solution provider. According to the newly signed pact, the ad network will distribute Dynamic Video’s creative solutions to its Indian and Middle Eastern advertisers and agency customer base.
Ampreet Singh, VP, Networkplay, told exchange4media, “Networkplay has always believed in bringing cutting edge technologies into India. Bringing dynamic creative rich media solutions to India together with Dynamic Video during the week of our second anniversary is a part of our efforts. This technology will enable more consistent, reliable and cost-effective rich media solutions for advertisers & agencies in the market.”
On coming together with Networkplay, Tal Even, Dynamic Video’s VP, Marketing and Business Development, said “We’re excited to introduce rich media dynamic creative solutions to the Indian market together with Networkplay. India’s advertising industry is growing explosively. Networkplay’s team of industry veterans and their market coverage capabilities along with their exclusive arrangements with big publishers in the transaction space, make Networkplay an ideal Indian partner. We’re positioned to truly revolutionize how Indian rich media campaigns are run.”
Networkplay will have access to Dynamic Video’s full suite of dynamic rich media solutions, including its core dvAd™ rich media/in-video banner units. With Dynamic Video, advertisers and agencies can drive traffic, increase conversion, and improve ROI by running targeted, always fresh rich media campaigns linked to live data sources and targeting data. They can then use Dynamic Video’s analytics dashboard to track engagement and interaction and optimize performance in real time, using automated multivariate testing.
Networkplay’s customers will leverage rich media creative content - video footage, images, Flash animation – and infuse it with live data streams, including product and promotion data, contextual targeting, consumer profiles, and marketing messages. With Dynamic Video, advertisers can also leverage creative assets to run personalized rich media E-mail campaigns and on-site content linked to their advertising campaigns.
Dynamic Video provides end-to-end suite of rich media solutions and industry relationships empower agencies, advertisers, and partners to run rich media advertising campaigns and personalized E-mail blasts enhanced by data-driven targeting, measurement, and optimization. The company was founded in July 2009 and is headquartered in New York.
Networkplay, a Capital 18 invested company, is an Indian digital ad-network catering to audience engagement, optimum reach, and innovative branding solutions through convergence. Launched in late 2008, the ad network today caters to over 200 brands and having exclusive arrangements with big publishers in the social media circuit.
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