NetworkPlay Media Pvt Ltd, a digital brand ad-network funded by Capital18, has partnered with Pune-based start-up Hover Technologies. Together they will be offering marketers a medium dedicated for launching products under the banner of ‘HoverAds’.
As opposed to other forms of advertising, this branding solution aims to show the actual products when the target words of the campaign are ‘hovered’.
Sriram Hebbar, COO, Greynium (the company running the portal), explained, “We have seen an increase in the time spent with over 100,000 hovers every day across a cross-section of 5 languages, where we are seeing one hover for every three page views.”
The partnership will begin with portals within NetworkPlay’s federation, which will also be a significant added revenue stream for the company. Bhasker Kode, CEO, Hover, added, “The custom shape ad-units are ideal for consumer electronics companies to showcase their new products. In three years’ time, we will see hover technologies to be the largest source of revenue for multi-lingual portals.”
NetworkPlay had recently won an award for Brand Excellence, and will be leading the sales and distribution efforts for HoverAds in India. Rajesh Nair, VP, Networkplay, commented, “The partnership with Hover is in line with our commitment towards reaching the right audience with innovative branding solutions.”
Hover Technologies had announced funding by Alok Kejriwal, Co-Founder of
Media2Win Pvt Ltd in 2009, and is running on premium portals such as