News from India goes deeply local in the latest online news website from Network18, News18.com, which was launched on January 26, 2014.
Available on the web, on mobile phones and tablets, and as downloadable apps for iOS and Android devices, News18.com currently covers seven states – Bihar, Chhattisgarh, Jharkhand, Madhya Pradesh, Rajasthan, Uttar Pradesh and Uttarakhand. It will expand to the remaining states of the country over the next 18 months.
News18.com draws on the local news-gathering expertise of the ETV Network of news channels, whose Hindi services cover seven states.
Highlighting the importance of local news, Lakshmi Narasimhan, CEO, Web18 said, “News18 is a completely fresh approach to covering news online. With internet penetration and smartphones users galloping in Tier II and III towns, it is important to provide a convenient platform to consume news. For somebody living in Bihar or Rajasthan, it is no longer sufficient to simply know what is happening in Delhi. News18 brings you closer to your world and gets you news that truly matters to you.”
Arunava Sinha, Head, IBNLive.com and News18.com added here, “News18.com will give readers a totally fresh and unique content experience. Watching live TV on the mobile and on the desktop, keeping track of the latest developments through live tickers and smart app alerts, sharing the news of one’s choice with friends on Facebook and Twitter – users will be able to do it all.”